What Is Last Mile Delivery?
Jul 25, 2024

In supply chains, “the last mile” is the final part of your shipment’s journey from the warehouse to your customer’s door.

The term “last-mile delivery” comes from the telecom industry. They used it to describe the challenge of connecting individual homes to the main phone network.

In supply chain management, the term has a similar use. Here, it describes the logistical challenges in the last phase of transportation.

This part of the delivery process is arguably the most important because it directly affects customer satisfaction. If the final delivery destination is hard to reach, it can cause delays and increase overall shipping costs, which leaves customers unhappy.

Last-mile delivery logistics focus on solving these problems to make timely deliveries and keep customers satisfied. Delivery service providers often use advanced route optimization techniques to handle these challenges. They can include everything from using better delivery routes to employing autonomous vehicles or even drone delivery.

A last-mile courier in a red t-shirt and hat arrives at his destination and carries a delivery to the customer’s door.

What Is Last-Mile Delivery Theory?

The last mile is so complicated that it gave birth to a growing field of study called last-mile delivery theory. This field looks at the challenges of last-mile delivery, which is often the most complex part of the delivery process.

Experts in last-mile logistics focus on increasing efficiency through solutions like mobile apps, autonomous delivery vehicles, or drones. Their goal is to make last-mile deliveries as fast and cost-effective as possible.

In short, they focus on finding ways to optimize the final-mile delivery process for both customers and companies. The goal is to make sure that packages reach their destination on time and in good condition.

In doing so, they’re addressing something called “the last-mile delivery problem.”

What Is The Last Mile Problem?

The “last-mile problem” refers to any issues that arise during the final part of the transportation process. These issues can affect either people or packages. It has several different components, but in the simplest terms, it includes any challenge that raises shipping costs.

In urban areas, the last-mile problem becomes more complicated. It includes delivering packages to stores, restaurants, and other businesses. This is mainly because urban deliveries increase traffic, which can pose risks to public safety and delay deliveries. But it also leads to more time spent in traffic, which raises fuel and labor costs. This can impact both efficiency and customer satisfaction.

Theft is also an issue with unattended deliveries that leads to lost packages and unhappy customers. Also, having to plan routes precisely can make it hard to offer same-day delivery while keeping delivery times fast.

Last-mile service providers manage these challenges using advanced shipping logistics and last-mile optimization techniques. This often involves using a combination of delivery vehicles and software to navigate different areas more efficiently. Businesses may also use crowdsourced delivery and in-house services to manage the details of final-mile logistics.

How Expensive Is Last Mile Delivery?

Last-mile delivery generally accounts for more than 40% of all delivery expenses. A typical e-commerce brand spends about $10 per order on last-mile delivery. This is a huge problem for delivery companies and logistics providers trying to save money.

Managing the cost of last-mile delivery involves several strategies because of these high costs. If you choose the right provider, third-party logistics companies can help through services meant to optimize the delivery process. They handle route planning, delivery fleet management, and coordination with distribution centers to provide speedy, cost-effective deliveries.

Costs also depend on factors like your ability to meet tight delivery windows. To do so usually takes a well-coordinated delivery fleet with experienced delivery personnel. These specialists need wages that reflect their experience, which further increases prices.

What Is A Last Mile Delivery Carrier?

A Last-Mile Delivery Carrier safely gets your package from a fulfillment center to the customer’s door. They focus on handling packages with care and providing excellent service that keeps your customers coming back for more.

Last-mile delivery carriers are an essential part of your delivery team. They deliver packages promptly and do everything they can to keep the risk of damage at a minimum.

In urban areas especially, last-mile delivery carriers face extra challenges like higher traffic and more complex delivery routes. To manage these, they sometimes collaborate with third-party logistics companies. This helps them stay lean and keep operating costs low.

Last-mile delivery carriers will often use technology for route optimization, too. This helps them handle larger volumes of deliveries. It also lets them provide services like same-day and food delivery while still delivering other shipments on time. By focusing on last-mile fulfillment, these carriers help improve overall customer satisfaction.

The bottom line is that a last-mile delivery carrier is a vital part of the supply chain. They help you deliver your customer’s orders from a transportation hub or distribution center in the best possible condition.

What Influences The Cost Of Last Mile Delivery?

Many factors influence the cost of last-mile delivery. Understanding them can help businesses manage expenses more effectively. Some of the most significant factors are below.

High Traffic Areas

Congested roads lead to delays, longer delivery windows, and more fuel consumption. Delays and longer windows increase costs and impact customer satisfaction, which is part of why route optimization is so important. Third-party logistics partners can help you optimize delivery routes to reduce the amount of time spent in traffic, and as a result, your fuel and labor costs.

A woman in a warehouse uses a tablet to plan the optimal route for last-mile deliveries.

High Fuel Costs

Fuel costs have a huge impact on last-mile delivery expenses. The price of fuel fluctuates all the time, leading to unpredictable costs for delivery businesses.

High fuel prices increase the overall cost of every delivery. On top of using route optimization software, you can combat high fuel costs by using fuel-efficient delivery vehicles.

Customer Expectations

Services like Amazon offer super fast shipping services that most people use on a fairly regular basis. Unfortunately, that means customers now expect to receive all orders as quickly as when buying online.

Businesses can meet these expectations through expedited shipping options with last-mile tracking. This lets customers track deliveries in real time so they know the exact status of important deliveries.

Skilled Labor Costs

Hiring experienced delivery personnel is crucial if you want to provide efficient, reliable last-mile deliveries. Skilled labor comes at a premium, and training your workforce to maintain high standards of service also increases expenses. But without skilled delivery drivers, most businesses can’t provide quality delivery services.

Who Pays For Last Mile Delivery?

The customer and the business share the cost of last-mile delivery. The customer often pays a part of the cost of last-mile delivery through a shipping fee. The rest typically comes out of the order’s profits.

This approach decreases profit margins, but the tradeoff is that customers are happier when they pay less for shipping. By sharing the cost, businesses can provide fast delivery services that meet the most important customer expectations.

Portrait of a male delivery driver at during the final-mile delivery process. He is sitting in his van with parcels on the seat and on the dashboard.

What Are The Benefits Of Last Mile Delivery?

Last-mile delivery offers several benefits that accelerate the shipping process and boost the overall customer experience. Here are some of the most significant advantages.

Faster Delivery Times

One of the main benefits of last-mile delivery is speedier delivery times. By optimizing delivery routes and using advanced final mile logistics, businesses can get packages to customers quickly. Faster delivery times can give businesses a competitive edge and improve customer satisfaction.

Greater Convenience For Customers

Last-mile delivery provides greater convenience for customers. With last-mile delivery, you deliver orders straight to their doorstep, which saves them time and effort. This type of convenience is important for customers without easy access to transportation. It’s also better for those who simply prefer the ease of home delivery.

Real-Time Last-Mile Delivery Tracking

Real-time tracking is another massive benefit to last-mile delivery. Customers can monitor the progress of their shipments and receive updates on delivery status. Real-time tracking also allows businesses to provide easy proof of delivery to customers. They can also provide customers with more accurate delivery windows to build trust.

Increased Shipping Capacity For Businesses

Last-mile delivery increases shipping capacity for businesses. By leveraging third-party logistics providers, businesses can handle a higher volume of orders without straining their resources. This increased capacity helps businesses meet growing customer demand without compromising on service quality.

How Does Last-Mile Delivery Affect Customer Satisfaction?

Last-mile delivery is your company’s chance to impress customers with awesome service. This final step in the delivery process can make or break how customers perceive your business.

If deliveries are quick and careful, customers are likely to be pleased with their overall experience. This translates to better reviews for your business and more repeat customers.

A delivery courier uses a phone to scan a parcel before leaving it with a customer.

Contact Go₂ Delivery For Last Mile Delivery Services You Can Trust

If your business needs last-mile delivery solutions to help you get deliveries to your customers safely and reliably, reach out to Go₂ Delivery today.

We specialize in last-mile delivery for pharmacies, medical organizations, and e-commerce businesses.

Whether you need to get temperature-sensitive medications to your patients or deliver sensitive equipment with care, we’re here to support you.

Contact Go₂ Delivery to learn more about our services and how we can improve your delivery process. Our team is dedicated to providing reliable, efficient, and secure last-mile delivery solutions tailored to your every need.

Now Is The Time To Partner With Us

Your roadmap to success and growth lies with Go2 Delivery’s service quality oriented, technology-backed services and sustainability-minded team.

Create happy customers and stress free delivery for your team, that is safe, reliable and secure.

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