How One Pharmacy Uncovered More Than $100,000 in Hidden Delivery Costs
By Eric Brown 26 Jun, 2026
TABLE OF CONTENTS
Eight years ago, a pharmacy came to us with what seemed like a familiar problem.
Delivery costs were rising.
Drivers were working overtime.
Operational expenses continued to increase.
Leadership believed they had a volume problem.
The pharmacy was growing, deliveries were increasing, and the assumption was simple:
"We're just too busy."
But after taking a closer look at the operation, it became clear that volume wasn't the real issue.
The pharmacy didn't have a delivery problem.
It had a visibility problem.
And that visibility gap was hiding more than $100,000 in annual costs.
The Challenge: Rising Costs With No Clear Explanation
Like many pharmacy operators, the leadership team closely monitored the obvious expenses.
They tracked:
- Driver wages
- Vehicle expenses
- Fuel costs
- Delivery volume
What they couldn't explain was why delivery costs continued climbing faster than expected.
The numbers suggested something wasn't working.
The problem was that the most expensive parts of the operation weren't being measured.
What the Pharmacy Thought Was Happening
The pharmacy's working theory was straightforward:
More deliveries meant more costs.
To solve the problem, they considered familiar options:
- Adding drivers
- Expanding resources
- Increasing delivery capacity
From their perspective, growth was creating the issue.
But growth wasn't the issue.
The operation itself was creating unnecessary expense.
What the Analysis Revealed
Once the delivery operation was examined in detail, several hidden issues became apparent.
Drivers Were Spending Too Much Time Per Delivery
The pharmacy focused on whether deliveries were completed.
What they weren't measuring was how efficiently those deliveries were being completed.
Drivers were spending significantly more time per delivery than expected.
The issue wasn't effort.
The issue was process.
Deliveries Were Not Being Sequenced Efficiently
Drivers often left with partial delivery loads.
They completed those deliveries.
Returned to the pharmacy.
Received additional deliveries.
And repeated the process throughout the day.
Every return trip increased labor costs, fuel usage, and driver hours.
The pharmacy saw completed deliveries.
The hidden cost was the inefficiency behind them.
Patients Were Receiving Multiple Deliveries
Another issue emerged.
Many patients were receiving separate deliveries for medications that could have potentially been consolidated.
One medication would be ready today.
Another would be ready tomorrow.
Instead of coordinating deliveries, multiple trips were made.
Individually, these decisions seemed reasonable.
Across hundreds of patients, however, the cost became significant.
Delivery Territories Had Expanded Without Evaluation
Like many growing pharmacies, the service area had gradually expanded over time.
Drivers were traveling farther distances.
Routes became longer.
Productivity decreased.
The pharmacy continued using the same delivery model even though the geography had changed.
The Costs Nobody Was Measuring
This is where the biggest opportunity was discovered.
The pharmacy measured delivery expenses.
It did not measure delivery performance.
Several hidden cost drivers emerged:
|
Cost Area |
Previously Measured |
|
Driver Wages |
Yes |
|
Fuel Costs |
Yes |
|
Vehicle Expenses |
Yes |
|
Driver Productivity |
No |
|
Delivery Sequencing |
No |
|
Repeat Patient Visits |
No |
|
Administrative Burden |
No |
|
Overtime Drivers |
Partially |
|
Route Efficiency |
No |
This is a common pattern.
Most pharmacies track expenses.
Few track the operational behaviors driving those expenses.
The Real Problem Wasn't Volume
This was the most important discovery.
The pharmacy believed increasing delivery volume was responsible for rising costs.
In reality, many of the costs existed because the operation wasn't optimized for growth.
The issue wasn't:
- Too many deliveries
The issue was:
- Too many repeat trips
- Too much driver downtime
- Too much route inefficiency
- Too little visibility
Once those factors were identified, the conversation changed completely.
More Than $100,000 in Savings Opportunities
By improving visibility into delivery performance and addressing operational inefficiencies, the pharmacy uncovered more than $100,000 in annual savings opportunities.
The biggest lesson wasn't that delivery costs could be reduced.
The lesson was that the pharmacy had been focusing on the wrong problem.
Instead of asking:
"How do we handle more deliveries?"
The better question became:
"How do we handle deliveries more efficiently?"
That shift changed everything.
What Other Pharmacies Can Learn From This
This story is not unique.
Many pharmacy operators assume rising delivery costs are caused by:
- Increased volume
- Staffing challenges
- Fuel costs
- Market conditions
Sometimes those factors play a role.
But often, the largest opportunities are hidden within the operation itself.
Questions worth asking include:
- How much does each completed delivery actually cost?
- How often are patients receiving multiple deliveries?
- How much overtime is tied to inefficient routing?
- How productive are drivers?
- Which deliveries are creating the most expense?
The answers frequently reveal opportunities that traditional financial reports miss.
The Visibility Advantage
The pharmacies that achieve the strongest delivery performance are not necessarily spending less on delivery.
They simply understand their delivery operation better.
They know:
- Where costs originate
- Which processes create waste
- How delivery decisions impact profitability
- Where opportunities exist to improve performance
That visibility allows them to make better operational decisions.
And better decisions often lead to meaningful savings.
Final Thought
Most pharmacies don't set out to create inefficient delivery operations.
The challenge is that inefficiencies often develop gradually over time.
A new route here.
An additional patient visit there.
A larger service area.
A little more overtime.
Eventually, those small decisions become significant costs.
For this pharmacy, taking a deeper look at delivery performance uncovered more than $100,000 in annual savings opportunities.
For many pharmacy operators, the biggest opportunity isn't reducing delivery volume.
It's understanding what their delivery operation is actually costing them.
Frequently Asked Questions
How can pharmacies identify hidden delivery costs?
A delivery assessment can help uncover costs related to driver productivity, overtime, route inefficiencies, repeat deliveries, medication write-offs, and administrative burden.
What are the most common hidden costs in pharmacy delivery?
Common hidden costs include driver overtime, inefficient routing, multiple patient visits, medication write-offs, compliance risks, and delivery-related administrative labor.
Why do pharmacies often blame delivery volume?
Volume is highly visible. Operational inefficiencies are not. As delivery demand grows, inefficiencies become more noticeable, leading many organizations to assume volume is the root cause.
How much can delivery inefficiencies cost a pharmacy?
The impact varies by operation, but inefficiencies related to routing, driver productivity, repeat deliveries, and medication losses can create significant annual costs.
What should pharmacies measure besides delivery expenses?
Key metrics include cost per completed delivery, driver productivity, route efficiency, repeat delivery frequency, write-off rates, overtime usage, and delivery exception trends.
How often should pharmacies evaluate delivery performance?
Delivery operations should be reviewed regularly, particularly during periods of growth, rising costs, service area expansion, or increasing delivery volume.
What is the difference between delivery cost and delivery performance?
Delivery cost refers to direct expenses such as labor, fuel, and vehicles. Delivery performance evaluates how efficiently those resources are being used.
What is a pharmacy delivery assessment?
A pharmacy delivery assessment evaluates delivery workflows, costs, routing, productivity, and operational performance to identify opportunities for improvement and cost savings.
About the author
Eric Brown is a logistics innovator with more than 30 years of experience in fulfillment, supply chain operations, and last-mile delivery. He is the Founder and CEO of Go2 Delivery, a six-time Inc. 5000-recognized company providing same-day and on-demand services for healthcare, legal, and industrial clients. Based in Virginia Beach, he builds scalable, compliance-driven logistics models and advances carbon-neutral delivery solutions.
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